"Drivers hustling to the city’s bustling North Beach neighborhood through the Broadway Tunnel Tuesday got a pleasant surprise—etched into the grimy walls lining the roadway was a tranquil urban forest. The unique mural was created by British-based artist Paul “Moose” Curtis using a technique called reverse graffiti or clean tagging. With the aid of San Francisco police and public works officials, Curtis spent the night blasting away at the years of grime with a high-powered water cannon.”
Reverse Graffiti
Source: http://www.flickr.com 
Posted by
emilychang
Category: art
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Comments
It’s an ad for Clorox’s Green Works....some kinda new green cleaner…
http://www.cloroxgreenworks.com/
Using graffiti to sell products is bad news. If you aren’t into having your property tagged...this stirs up interest in graffiti (clean or spray-paint). And if you are into the art of it....having a corporate backer is lame…
I understand that clean graffiti being used for advertising is nothing new (MicroSoft, Smirnoff, etc...)....but it’s such a sell out. Why should an artist need to get paid to do this type of art. It is cutting edge and raises many interesting questions about graffiti and activism....but it should be harnessed for a greater good than selling Chlorox, or vodka, or Vista....
At least the Chlorox is appropriate to the medium. But I don’t know if that makes it better or worst…
- Comment by kiki on 04/17 at 06:51 AM
- Comment by Tyler on 04/21 at 01:24 AM
We did this idea in Sao Paulo, Brazil.
To advisor or celebrate the Non-Car Day, a big tunnel in Sao Paulo was cleaned and “graffited”.
You can check it out at:
http://br.youtube.com/watch?v=l9onku-6UUI
Regards,
L.
- Comment by Lorenzo on 04/24 at 07:49 AM
“Why should an artist need to get paid to do this type of art”
because artists need to eat like everyone else. i agree it’s lame that someone with a skill such as this needs backing by an under the sink cleaning supply company to eat everyday, but how often do you hear about graffiti artists being paid for their work? in the end it’s a paycheck that will fund their own personal projects. it’s too bad there isn’t a disclaimer to differentiate between the two.
- Comment by Clinto on 04/29 at 02:21 AM