PicoCool - Dynamic Anti-Abuse Bus Stop Ad

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Dynamic Anti-Abuse Bus Stop Ad

5 Vote

Painfully relevant design uses eye-tracking technology to dynamically change the advertising based on whether the viewer is looking. When we're looking, it's picturesque; when we aren't, it's domestic abuse.

Source: http://gizmodo.com

Posted by ahamada

Category: design
Tags: advertising domestic abuse interactive design camera

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<a href="http://picocool.com/design/dynamic-anti-abuse-bus-stop-ad/"><img src="http://picocool.com/images/uploads/img_2331.jpg" alt="image" /></a><br /> <a href="http://picocool.com/design/dynamic-anti-abuse-bus-stop-ad/">PicoCool - Dynamic Anti-Abuse Bus Stop Ad</a>
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jeepu: 251 days ago

In terms of technical and creativity, this idea is beautifully executed. I wish such advertisement can create a strong impression and deliver the message to people.