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Brand New encourages the practice of sketching, doodling, jotting, listing, scribbling or any other method for capturing fleeting ideas on paper for the purpose of designing great logos that can serve as the foundation for even greater and broader identities for corporate, cultural or educational institutions, consumer brands, non-profit organizations or the corner laundromat...
Gathered at the edges of these pages are thoughts from the friendly readers of Brand New on their impetus for sketching logos. These thoughts were provoked on June 11, 2009 through Brand New and Twitter, and collected over the following 24 hours. The most fetching have been printed here, while the rest can be seen on Brand New
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