Wednesday, August 13, 2008
ZEVS: Visual Kidnapping
PingMag has an interview with ZEVS, the French street artist whose street art and graffiti “distorts the logos” of corporate brands. “Visual kidnapping is like entering an interactive game: If the brand on the billboard kidnaps the attention of the public with the purpose of consumer demand, I reverse the situation and I kidnap the model on the poster and I demand a ransom of 500,000 Euros from the brand. This sum represents the symbolic price of an advertising campaign for the brand.”
Network: blogs
Posted by Emily Chang at 08:59 PM - RSS
