At WorldChanging, Alex Steffen writes: “the things we own have mysterious pasts. Tracing the backstories of most goods and services involves exploring maze-like patterns of relationship and effect. But this detective work is essential, since by solving this mystery we might prevent a massive intergenerational crime: the destruction of the planet’s climate, ecosystems and communities.” The Footprint Chronicles, a new site by the outdoor gear company, Patagonia, details and shows the history of five of their products - from the original source of the material until it hits retail stores. The point? To show how one company takes steps “to lighten our footprint and do less harm” and to continue the dialogue about how best to become more sustainable.
Network: blogs
