PicoCool - Fruit Juice Packaging by Naoto Fukasawa

Fruit Juice Packaging by Naoto Fukasawa

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Japanese industrial designer Naoto Fukasawa has created a series of creative fruit juice packages that have the look and feel of the fruit they contain. “I imagined that if the surface of the package imitated the colour and texture of the fruit skin, then the object would reproduce the feeling of the real skin.” Alongside banana, strawberry and kiwi fruit “juice skins” Naoto Fukasawa also offers a wild card “silken tofu skin” for a carton of soya milk.

Source: http://www.toxel.com

Posted by emilychang

Category: design
Tags: design packaging fruit juice naoto fukasawa

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serenete: 345 days ago

i love this! thought of sending onto picocool when saw it but a quick check in tags showed it was already there... excellent :) I particularly like the straweberry one :)

emilychang: 345 days ago

I really like the strawberry one too. It would be neat to see grape, apple, mango ;)

serenete: 345 days ago

yes, those would be very cool... watermelon too, and er, dragonfruit? ;P (have no idea why i put an extra 'e' in strawberry earlier)