PicoCool - Honda Insight - Let It Shine ad

Honda Insight - Let It Shine from Honda on Vimeo.

Honda Insight - Let It Shine ad

8 Vote

Ad for the Honda Insight called 'Let It Shine' ..taking a page out of Sony's Bravia book and staging a huge 'event' creation ad involving a ton of people. Notable also is what they've done with Vimeo to complete the ad experience.

Source: http://vimeo.com

Posted by ChrisFizik

Category: design
Tags: video commercial ad design web cars automobile car honda

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<a href="http://picocool.com/design/honda-insight---let-it-shine-ad/"><img src="http://picocool.com/images/uploads/img_1750.jpg" alt="image" /></a><br /> <a href="http://picocool.com/design/honda-insight---let-it-shine-ad/">PicoCool - Honda Insight - Let It Shine ad</a>
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emilychang: 325 days ago

I love this ad, but if you watch the related "making of" video, I was surprised that they shot this with 1000 cars out in the desert. Seems like it could have been more eco to do it digitally with cgi or a miniature set ;)

ChrisFizik: 325 days ago

also, like I mentioned in the description -- key here is also to actually visit the vimeo site link there, instead of watching the video embedded on picocool here, because they've done some extra stuff on the vimeo page. go now!

royalcreme: 324 days ago

I think this works precisely because they used real cars.