Living Proof's No Frizz products are immediately visually arresting due to their uncharacteristic shapes. The product logo - the single word "frizz" set in strike-through type - is instantly identifiable, but although it is not easy to innovate on bottle shape, it is the products' convex sides that really catch the eye. Additionally, the caps meet with the bottles seamlessly to achieve sleek, interruption-free profiles.











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