Paper company Crane & Co. has launched a new swatchbook, Crane Paper, 100% Cotton: The Definitive Collection. This is the world’s greenest paper. No trees or wood fiber go into it because is entirely made of cotton. The swatchbook itself is made from cotton paper as well, and was designed by a C&G Partners team led by Partner Emanuela Frigerio.
UPDATE: we received a nice note from Crane stating that the title "World's Greenest Paper" is "not a claim that is supported by Crane & Co. Crane papers have certain attributes that are attractive to environmentally conscious consumers, but there there is no mechanism by which any company can claim their paper is the greenest."
The Worlds Greenest Paper
Source: http://www.swiss-miss.com 
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johnnielsen
Category: technology
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