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PingMag has an interview with ZEVS, the French street artist whose street art and graffiti “distorts the logos” of corporate brands. “Visual kidnapping is like entering an interactive game: If the brand on the billboard kidnaps the attention of the public with the purpose of consumer demand, I reverse the situation and I kidnap the model on the poster and I demand a ransom of 500,000 Euros from the brand. This sum represents the symbolic price of an advertising campaign for the brand.”
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